The titanium Apple Watch Series 10 is carbon neutral, Apple announced during the “It’s Glowtime” event. Any Apple Watch in any finish can be carbon neutral this year, Apple says.
To reduce emissions, the titanium watch is made with 95 percent recycled titanium, Apple’s chief operating officer Jeff Williams said. Apple also makes enough renewable energy purchases to match the electricity used to manufacture the watch. It also says it’s prioritizing “non-air shipping” to limit pollution from transportation.
Apple introduced its first-ever carbon-neutral products last year, “select case and band combinations of Apple Watch Series 9, Apple Watch Ultra 2, and Apple Watch SE.” Along with the announcement today, the watches are the company’s only carbon-neutral products so far.
It’s important to keep in mind that the key metric to watch out for is the company’s overall carbon footprint — not just that of any single product. Even if a brand designs a less polluting gadget, its overall carbon emissions could grow if it’s designing gadgets to quickly become obsolete. It might wind up making more gadgets and more carbon pollution than it would have if customers could hang on to their older products for longer, for instance.
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