You know, it’s pretty unsettling when you think about it. We spend our whole lives working hard and saving up for retirement. Then, one day, you find out that some company you’ve never heard of is selling your personal information to whoever wants to buy it. It’s not just alarming. It could actually put your financial security at risk.
These companies are data brokers that collect and sell people’s personal information, often without us even knowing about it. And get this: Some of them might be trading info that could affect your retirement savings.
Crazy, right? But don’t worry, it’s not all doom and gloom. There are things we can do to protect ourselves. I want to talk about how these data brokers operate and what steps you can take to keep your retirement plans safe.
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A couple working on their retirement plan (Kurt “CyberGuy” Knutsson)
How data brokers are endangering your retirement security
There’s one major way in which data brokers are endangering your retirement security, and it’s right there in the name: data brokers buy, sell, trade and otherwise spread your personal information far and wide. This endangers your retirement security in three distinct ways, each more dangerous than the last:
1. Spray ‘n’ pray campaigns
They don’t know anything about you, but they have a way to reach you. Even if a scammer knows only your phone number or email address, it’s enough for them to reach out to you. If they don’t know who you are or anything about you, they have to take the most “one-size-fits-all” approach they can manage. Their goal is to get you to respond to them or click a link that leads to a malicious website. Once they learn more about you, they can better tailor their next moves.
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2. A fire hose aimed in your general direction
They know what you’re like but not who you are. Scammers can buy ready-made packages of personal information from data brokers. A set like this might include only the phone numbers of people over the age of 60, for example, while another might provide the addresses of elderly people who require live-in care and are experiencing cognitive decline. The potential for abuse is clear. They don’t have to know your name to target a dangerously effective scam at you.
3. A water pistol to the ear
In other words, something aimed right at you and very difficult to ignore. Scammers can also buy shockingly detailed information about you, from your full name to your health care and financial information. These scams are the most dangerous, with the attackers knowing enough about you to breeze past many of your defenses.
Any of the above types of scams can end in what might be the ultimate fraud – identity theft – but these three are more likely to get there, and in fewer steps, than the others.
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A woman working on her retirement plan (Kurt “CyberGuy” Knutsson)
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What you can do to protect your retirement security
You can reduce or avoid many of these risks by stopping data brokers from making it easier for scammers to target you and by arming yourself against the most common and effective tactics they use.
1. Invest in personal data removal services: A trusted personal information removal service can stop data brokers in their tracks from sharing your information. While no service promises to remove all your data from the internet, having a removal service is great if you want to constantly monitor and automate the process of removing your information from hundreds of sites continuously over a longer period of time. Check out my top picks for data removal services here.
2. Don’t click on links: No matter how much pressure or stress a message or phone call puts you under, stick to the golden rule of never following or clicking on links. Always go to the source of the communication via official channels from a secure device to confirm what’s happening. The best way to safeguard yourself from malicious links that install malware, potentially accessing your private information, is to have antivirus software installed on all your devices. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.
3. Don’t give out sensitive information: If a message or email can put you under enough pressure to do something you shouldn’t (like follow a link to a phishing site), imagine what a phone call can do. Any request for personal information should raise red flags. If something seems off, hang up.
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4. Verify identities before handing over money or information: Always verify who you are dealing with before providing any personal details (name, address, date of birth, Social Security number, financial information, etc.) or money. If someone asks for this information or claims they need to send you money, follow this rule: “Hang up, look up and call back.” This applies to phone calls, texts and emails. Hang up or set the message aside, find the legitimate contact information for the organization in question and reach out through official channels (not social media) to confirm the request.
A man counting cash and working on his retirement plan (Kurt “CyberGuy” Knutsson)
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Kurt’s key takeaways
You know, it’s crazy to think about how much of our personal information is out there, floating around in the digital world. But here’s the thing: We’re not powerless in this situation. Sure, it can feel overwhelming, but there are steps we can take to protect ourselves and our hard-earned retirement savings. It’s all about being aware, staying vigilant and using the tools at our disposal. Remember, your financial security is worth fighting for. So let’s not just sit back and hope for the best. Let’s take action and show those data brokers that we’re not going to be easy targets. After all, we’ve worked too hard for too long to let anyone mess with our golden years, right?
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Do you think there should be regulations in place to limit the activities of data brokers, and what specific measures would you like to see implemented to better protect your personal information? Let us know by writing us at Cyberguy.com/Contact.
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